CMO SWEETS — Recipes for Marketing Success
CMO Sweets Book Cover
The CMO Suite Podcast Highlights from
The CMO Suite Podcast

The marketing playbook they don't teach in business school.

Featuring leaders from McDonald's · NHL · iHeartMedia · Rocket Mortgage · Meta · Ally Financial · Getty Images · HP · Colgate-Palmolive & more
Whoever can perfect the art of intimacy at scale is the one who will win. — Gayle Troberman, EVP & CMO, iHeartMedia
Buy the Book → Meet the CMOs
Volume 2 arriving late 2026 — learn more
Presented by MiO Intelligence

Hello, I'm Sean

I'm a 5x entrepreneur - having founded several multi-million dollar companies in the advertising and marketing space — most recently MiO Marketplace — an agentic marketing & sales intelligence platform.

I've had a passion for B2B content and podcasting for over a decade. With over a dozen seasons of The CMO Suite podcast completed, the chance to put it all in book form was too sweet to pass up.

Look for Volume 2 with over 25 new marketers added into the mix coming later in 2026.

Listen to the Podcast Buy the Book
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Sean Halter
Peek Inside

What's Inside the Book

Scroll through actual pages — each spread pairs a CMO's boldest insights with a personal recipe

Old Fashioned + Alyson Griffin
Classic Vanilla Cake + Steven Moy
Mac & Cheese + Bonin Bough
Pink Lemonade
Jill Geer + US Track & Field
Gayle Troberman + Vampire's Kiss
Mathieu Gamache
Dea Lawrence + Gene Foca
I want people who think differently than us, who act differently, dress differently, listen to different music. That's the thing that increases the chances of us doing something different, because there's more diversity in thinking.
Bonin Bough
Co-Founder & CSO, Group Black
Browse the Book

Meet the Marketing Leaders

Each profile features a CMO's career insights, personal wisdom, and a favorite recipe. Click any card to learn more.

One of the things I think is critical, both as a leader and with those I connect with, is how we can start to bring openness and vulnerability to the marketplace. Purpose matters. Authenticity matters.
Tariq Hassan
Chief Marketing & Digital Officer, McDonald's
About the Book

Where the Best Conversations Happen

Almost a decade ago, a creative director suggested Sean listen to a podcast on his daily run. That moment changed everything — and eventually led to the creation of the CMO Suite podcast.

After hundreds of conversations with the sharpest minds in marketing, CMO Sweets was born — a book that captures the wit, wisdom, and recipes of the leaders who are shaping brands, culture, and the future of marketing.

Each spread pairs a marketing executive's boldest insights with a recipe that's personally meaningful to them. It's the book you'll keep on your desk and your kitchen counter.

^ Born from real conversations, real food, and real marketing wisdom.

Ready to Feed Your Marketing Mind?

Get your copy of CMO Sweets and discover the recipes — culinary and strategic — behind some of the biggest brands in the world.

Buy on Amazon Peek Inside
^ Makes a great gift for any marketer!